This Working Smarter Tip is critical if you want to list and sell more real estate. Many agents feel that it is their job to carry the conversation. A better approach is to listen about twice as much as you speak. In other words, at least 67 percent of your time with your clients should be spent discovering more about who they are, their lifestyle, as well as what truly matters to them. Avoid dominating the conversation—remember, you have one mouth and two years—listen twice as much as you talk.